🎓Mentora

E-commerce Fundamentals

Build the foundation for your online store with essential knowledge about business models, platforms, design, and management.

Overview

This module covers the core aspects of building and running an e-commerce business. You'll learn about different business models, how to select the right platform, website design principles, payment processing, inventory management, and legal considerations essential for operating an online store.

Whether you're launching your first online store or looking to optimize an existing one, this module provides the knowledge you need to make informed decisions at every stage of your e-commerce journey.

E-commerce Analytics & Insights

Explore key metrics, strategies, and tactical implementations that drive successful e-commerce operations. These visualizations provide insights into business impact, strategic effectiveness, and tactical performance.

E-commerce Performance Analytics

E-commerce Business Impact

E-commerce Strategies Analysis

Tactical Implementation Analysis

E-commerce Tactics Performance

Module Topics

Business Models

Explore different e-commerce business models and find the right fit for your goals.

Platform Selection

Compare e-commerce platforms and choose the best solution for your business.

Website Design & UX

Design an effective e-commerce site with optimal user experience.

Payment Processing

Implement secure and efficient payment solutions for your store.

Inventory Management

Master inventory tracking, forecasting, and optimization techniques.

Legal Considerations

Navigate legal requirements, tax obligations, and compliance issues.

Data Governance

Learn about establishing data governance frameworks for your e-commerce business.

Data Quality

Ensure high-quality data throughout your e-commerce operations.

Brand Analysis

Analyze and improve your brand performance using data-driven insights and metrics.

Data Integration

Integrate e-commerce data across different systems and platforms.

Learning Outcomes

By the end of this module, you will be able to:

  • Compare and select the most suitable e-commerce business model for your goals
  • Evaluate e-commerce platforms based on your specific business requirements
  • Apply user experience principles to design an effective e-commerce website
  • Implement secure and efficient payment processing solutions
  • Set up inventory management systems to optimize operations
  • Navigate the legal and compliance aspects of running an online store
  • Establish data quality and governance practices for your e-commerce business

Course Progress

Module Progress

4 of 10 modules

Module Topics

0 of 9 completed

Prerequisites

Before starting this module, it's helpful to have:

  • Basic understanding of digital marketing concepts
  • Familiarity with web browsing and online shopping
  • A product or service idea for your online business

Resources

  • E-commerce platform comparison guide
  • Business model canvas template
  • Legal compliance checklist
  • Inventory management system evaluation tool