🎓Mentora
Back to E-commerce Course

Social Media Marketing

Social media strategies for e-commerce businesses

Module Overview

This Social Media Marketing module provides a comprehensive strategy for building brand presence and engagement across major social platforms. It covers platform selection based on audience demographics, content creation tailored to each channel, and community management techniques. Students learn both organic growth strategies and paid social advertising methods to expand reach and drive conversions. The module addresses influencer partnerships, crisis management, and performance measurement through analytics. Through practical exercises, students develop platform-specific content strategies and implementation plans for effective social media marketing.

Key Topics

  • Platform Selection Strategy
  • Content Creation for Social Media
  • Audience Growth Techniques
  • Social Media Advertising
  • Community Management
  • Influencer Marketing
  • Social Analytics and ROI

Suggested Exercises

  • Develop a social media content strategy
  • Create a social media content calendar
  • Design a paid social campaign
  • Establish a community management protocol

Recommended Resources

  • Hootsuite - Social media management
  • Canva - Social media graphics
  • Buffer - Social media scheduling
  • Sprout Social - Social analytics
  • Later - Visual content planning

Module Topics

Explore these key areas of Social Media Marketing in detail:

Platform Selection Strategy

Choose the right social media platforms for your e-commerce business and audience.

Content Creation for Social Media

Create engaging, platform-specific content that drives engagement and conversions.

Audience Growth Techniques

Build and expand your social media following with proven growth strategies.

Social Media Advertising

Design and optimize paid social campaigns to reach targeted e-commerce audiences.

Community Management

Nurture engaged communities and manage interactions around your brand.

Influencer Marketing

Develop strategic partnerships with influencers to expand reach and trust.

Social Analytics and ROI

Measure the effectiveness of your social media efforts and calculate return on investment.